Our principal customers
:: Liberty Wine Merchants, Western Canada's largest group of privately-owned premium wine stores (4 stores)
:: BC Liquor Distribution Branch, the provincial government monopoly (100+ stores)
:: top-end hotels
:: award-winning restaurants, province-wide
:: golf and fishing resorts
:: other exclusive clubs and retail clients

What the provincial government monopoly controls
:: 90% of BC’s retail wine market
:: 100% of warehousing & distribution
:: the markup of table wines (below 14% alcohol) to approximately 117%, as of March 2004
:: the following costs are included in the retail price
- 10% provincial liquor tax
- 5% goods & services tax (ie, VAT)
:: a 10-cent, non-refundable bottle-return charge is added at checkout to the retail price

Other provincial licenses
:: 12 province-wide, privately-owned, wine-only 'boutique' retail stores
:: 500+ province-wide, privately-owned wine/beer/liquor stores, concentrating on "convenience", and typically selling inexpensive products

Other industry-related facts
:: The province of British Columbia is Canada's westernmost, with 4,000,000+ people mostly concentrated in three high-profile tourist destinations
:: City of Vancouver (2,000,000+)
>3 major universities
>several trade colleges
>an international wine research centre at UBC
:: City of Victoria (500,000+)
>known as a key Canadian "university city"
:: Municipality of Whistler
>a world-class ski AND golf destination
>just a 1.5-hour highway drive from Vancouver
>home to 50+ busy, mostly upper-end restaurants
>host of 2010 Winter Olympics with Vancouver BC's 80+wineries get strong local support, equalling 50% of total province-wide wine sales
:: These wines (red & white) are priced competitively (usually CDN $10-$20)