Our principal customers
:: BC Liquor Distribution Branch, the provincial government monopoly (100+ stores).
:: award-winning restaurants, province-wide.
:: Liberty Wine Merchants, Western Canada's largest group of privately-owned premium wine stores (6 stores) .
:: top-end hotels and private clubs.
:: golf and fishing resorts.
:: over 700 private licencee retail stores.

What the provincial government monopoly controls
:: 90% of BC’s retail wine market.
:: 100% of warehousing & distribution.
:: the markup of table wines (below 14% alcohol) to approximately 117%, to date.
:: the following costs are included in the retail price:
- 10% provincial liquor tax
- 5% goods & services tax (ie, VAT)
:: a 10-cent, non-refundable bottle-return charge is added at checkout to the retail price.

Other provincial licenses
:: 12 province-wide, privately-owned, wine-only 'boutique' retail stores.
:: 700+ province-wide, privately-owned licencee retail stores, concentrating on "convenience."

Other industry-related facts
:: The province of British Columbia is Canada's westernmost, with 4,000,000+ people mostly concentrated in three high-profile tourist destinations.
:: City of Vancouver (2,000,000+)
>3 major universities
>several trade colleges
>an international wine research centre at UBC
:: City of Victoria (500,000+)
>known as a key Canadian "university city"
:: Municipality of Whistler
>a world-class ski AND golf destination
>just a 1.5-hour highway drive from Vancouver
>home to 50+ busy, mostly upper-end restaurants
>host of 2010 Winter Olympics with Vancouver BC's 100+wineries get strong local support, equalling 50% of total province-wide wine sales
:: These wines (red & white) are priced competitively (usually CDN $10-$20).